Using Countdown Timers to Add Urgency to Your Sales & Promotions

Using Countdown Timers to Add Urgency to Your Sales & Promotions

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Hello -

Urgency, scarcity, motivation, anticipation... these are all big-time buzzwords in the world of eCommerce. Online marketers understand that the fear of missing out (call it the “FOMO” effect) can be a powerful influencer when it comes to making sales.

As an online store owner, your first job is getting visitors to your store. Your next job is getting them to the checkout — ideally as quickly as possible. And one of the best ways to get customers to act fast is by letting them know the clock is ticking.

You’ve probably seen countdown timer bars in stores around the web, whether on Shopify or other eCommerce platforms. Big and small retailers alike use them to drive conversions and add urgency to sales and promotions, product launches, and other timed offers.

Our friends over at Pixel Union just released their own take on the countdown timer. Their app is called Countdown Sales Timer and it’s an elegant, design-focused, user-friendly solution.

You can choose from 20 great-looking timer themes and customize fonts, colors, background styles, button styles, clock styles, and more. It comes with no limit on impressions or how many timers you can create.

Countdown Sales Timer is 100% free to try for 14 days (and only $5.99 after that) so we recommend you give it a shot and create a timer to run in conjunction with your next promotion. Studies show that adding urgency to your offers can produce a 27.1% lift in sales.

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Going forward, it’s great to get into the habit of considering urgency whenever you run a sale or special promotion. Even if it’s not a timed offer, giving customers a reason to act now rather than an excuse to act later can give a great boost to your bottom line.

Kind regards,

Oreo