TaskHusky Curated Newsletter #012

Selling Millennials, Jeff Bezos Selling Pot, and more. 🔥

March 12, 2019

Heya -

Hello again everyone! Guess what happened in the Midwest this weekend. It didn’t snow. Seriously, it’s snowed every weekend for the last six weeks. We’ve been surfing the internet and downloading pictures of sunny places … sort of like weather porn. This weekend we actually saw the real-live sun.

It’s the little things in life that make you happy. Our list includes bowling over 200, Husky puppies, Michigan State winning a basketball game, sunny days, and our Tuesday email blast. So let’s get happy … here are this week’s top stories.

1. Jeff Bezos Company to Sell Pot Products

Jeff Bezos, Amazon, and their subsidiaries are the eCommerce news and humor gift that keeps on giving. So, John Mackey – CEO of Amazon’s Whole Foods division – was at a conference or symposium or whatever they call these things these days and said that he would consider selling pot products in Whole Foods. The public relations crisis team at Amazon immediately started weeping uncontrollably … they’ve had a difficult few weeks (as we’ve documented). We’re just happy that Amazon is back in the news because … well, just because.

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2. More Amazon News – If You Sell On Amazon, This Matters to You

In more serious Amazon news, the mega-retailer has quietly dropped their “price parity” provisions. This was the practice of forcing third-party vendors could never sell their products anywhere at a lower cost than they could on Amazon. Well, that practice borders on anti-trust illegality, so Amazon is backing off. If you sell on Amazon as one of your channels, then you care … maybe you even care a LOT.

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3. Beauty Is As Beauty Does

One of the hottest segments in entrepreneurial eCommerce right now is Cosmetics and beauty products. You might remember that we featured Kylie Jenner’s Shopify store last week. But in reality, most of the action is in shops targeting micro-markets selling every beauty product imaginable. In fact, Shopify is creating an online video series through their Shopify Studios division focused on these small online beauty businesses. Check it out.

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4. Can You See the Real Me, Can Ya?

Speaking of beauty, Brianna Wiest writes an article for Forbes about the current state of consumer product and digital marketing. She gets a little wordy, but the point is finding ways to tell stories that add value. Value can be entertainment, education, self-improvement, or a combination therein. She goes on to suggest that people are buying a “better version of themselves.” She makes some interesting points about messaging and marketing.

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5. Selling to Millenials

If your target market is millennials – aged 25 to 37 – you should talk to them differently. Keith Richie is Senior Director of Marketing for LinkedIn Marketing, and he has a thing or two to say about it.

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You know what some of the best marketing ever is? Sharing stuff. We’re sharing these emails with you, and you can share them with other folks. See how it works?

So do that … share this email now and thrive right along with us.

Happy Selling,

Zachary