Revenue Formula

Building Sales Revenue – It's Not Magic, It's the Pieces

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 Hello  -

This week we are going to talk about everyone's favorite topic – eCommerce revenue and how to get more of it. Then we clue you in on next week's info. 

The Magical Mystery eCommerce Revenue Formula

There's a classic old joke from the 1950’s that’s worth retelling:

A famous musician was walking down the street in New York when a tourist came up to him and asked, “Excuse me … can you tell me how to get to Carnegie Hall?”“Yes,” replied the musician, “practice, practice, practice.”

If I asked a room full of Shopify store owners what they wanted more than anything else right now, I’m willing to bet that almost all of them would say “more sales.” It's like the Carnegie Hall for online merchants –

everyone wants to get there

.

Makes total sense. Heck, we’re entrepreneurs for a reason. We want our eCommerce sites to be successful and success = more sales, right?

Well, yes and no.

Everyone wants more eCommerce sales. But how do you "get there." Instead of just looking at that top line number, you should really

focus on the three things that work together to make that mysterious "more sales" happen.

"More sales" is a result – or consequence – of achieving three other, smaller objectives that multiply each other. It’s like a secret formula for building sales.

Now it could sound like we are splitting hairs here. And

when you start talking about things like Key Performance Indicators (KPIs), sometimes eyes glaze over and everyone reaches for the cell phone to check their Facebook status

. But it’s actually kind of important. Because not only do small, incremental changes in those three elements end up making a BIG difference in total sales, but you also understand what specific things are driving your sales and what still needs to be tweaked to multiply the results.

Anyway … we laid it all out in a short blog post called, “

The Magical Mystery eCommerce Revenue Formula

.” It’s not really magic … just some business metrics ideas and common sense. But if you want to start thinking about “more sales” in a different way – and make more money doing it – give it a read.

More Stuff Coming – Integrations

We are all pretty excited about all the new integrations coming to Shopify. It’s a GREAT time to build a business on the platform because there are going to be more ways to get your products out there and make money than ever before. We are doing a complete write up on it now so that you can have all the info. We’ll post it as soon as we can.

Thanks for reading. As always, if you have any questions, just let us know. We’re always happy to help. 

Kind Regards,

Oreo