CheckoutWeekly/TaskHusky Curated Newsletter #2113

Going (Lady) Gaga with HausLabs.com

April 06, 2021

Hello -

Happy Tuesday TaskHusky fans! I hope you had a great Easter weekend.

I’m actually in a pretty good mood. We get to help you all out with your Shopify sites every day and we love entrepreneurs so much is leaves me

Speechless

sometimes.. I’ve been working online for a long time and seeing all the products and innovation going on is inspiring — all of us are on

The Edge of Glory

. And new Shopify site creation is hopping right now, so business is so good it makes me want to

Just Dance

.

Why do I like working with internet entrepreneurs? I guess I was just

Born This Way

.

That reminds me, here’s this week’s Shopify teardown.

Happy Selling,

Zachary

This Week’s Target: HausLabs.com

Company Profile

HausLabs was launched in 2019 by Lady Gaga. If you don’t know who Lady Gaga is you have been living under the proverbial rock since 2008. In the

, THE Gaga says, “The last thing the world needs is another beauty brand … That’s too bad.”

Interesting messaging choice. I’m not sure whether to agree or disagree.

The glamourous Gaga is worth an estimated $320 million, so if you need flamboyant cosmetics for your next club appearance … please, reach deep into your pocket and give to support the Gaga-licious One. Pop-stardom ain’t cheap, folks. Just filling up the private jet with gas these days … fo’geddaboutit!

HausLabs is ranked #144 in the Shopify universe and ranked in the top 40,000 among all US websites. It is the house (or haus) that social media built — TONS of content. They also sell on Amazon.

The Shopify Theme They Use

This site loads so slow that our scanning tools had trouble scanning the theme … it just would not load fast enough (see the Needs Improvement section below).

Eventually it loaded. It’s a custom-made theme.

The Good Stuff

Express Payment options and installment payment option … this is likely greatly increasing conversions with their target audience.

The site is visually appearing and is well targeted to their target market. They spend a TON on photography, and it shows. The entire brand is crazy-visual ‘cuz that’s how you sell this kind of stuff to this market.

The check-out process and upsell paths are fairly well-executed.

Needs Improvement

“And the award for ugliest subscribe popup goes to ….” Seriously guys. Beauty-themed websites should not have anything this ugly.

This website is slow. How slow? If is loaded any slower it would be moving backward in time. The site makes Forest Gump look like Stephen Hawking. Calling the page-load slothful is unfair to sloths. They do EVERYTHING wrong from failing EVERY Web Core vital stat to having 256 external calls on the home page alone to having more than 6MB of page weight … heck, there are nearly 60 Yotpo calls alone (which makes no sense whatsoever). This is years’ worth of code neglect.

Apps They Deploy

We ran a scan to see what Shopify apps & supporting services they are deploying. Get a load of this list:

  • Klaviyo — eCommerce marketing and automation.

  • HotJar — Website heatmaps and behavior analytics.

  • SwellRewards — Customer loyalty programs.

  • Riskified — Fraud detection and prevention.

  • Klevu — Site search.

  • Rollbar — Code error tracking.

  • Yotpo — Social review widget (there is a problem with this implementation.

  • Flow Commerce — Internationalization.

  • PayPal/GooglePay/ApplePay/etc. — Express payment options.

  • DoubleClick — Ad network.

  • Zendesk — Customer service and support.

This may not be a complete list. Yotpo is a decent app, but this site is having a huge problem with it as we’ve said. A developer needs to look at what’s going on here.

Marketing Stuff They Do

HausLabs advertises heavily on social media — specifically on Facebook, Instagram, Twitter, and a YouTube channel. Gaga is a marvelous media maven making money, so this makes sense.

IMPORTANTLY, their smart marketing person has tailored some ads to specifically look better on phones. I would guess that this is nearly all of the traffic and conversions.

Facebook Ads

There are literally dozens of ads running concurrently, so let’s take a look at a few of them.

Sponsored

Time to make your Shopify website sparkle. If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done.

.

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