CheckoutWeekly/TaskHusky Curated Newsletter #2029

Hello -

We have two things to cover in this week’s email my friends:

1. I need more minions. Well, I need at least one minion … someone I can blame small errors and mistakes on. A minor linking error in the lead paragraph last week meant that a lot of you could not click through to read the story of how Shopify helped a small Toronto brewery make the leap to online sales.

You can read that story here

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2. We are trying something new this week and I’m pretty excited about it. We are going to walk through some of the top Shopify sites in the entire universe and do a short, 10-minute tear-down talking about what they are doing right, what they are doing wrong, and whatever crazy things we just have no idea what they heck they are doing.

Sounds like fun, so let’s get this party started.

Happy Selling,

Zachary

This Week’s Target: HeySilkySkin.com

Company Profile

HeySilkySkin is a single-product website focused on a private, at-home laser hair removal device. They have a great overall page ranking with enough traffic to rank them as the ~108k most popular visited site on the internet and the 814th most popular website on the Shopify platform. That is a strong number. Here is their 10-minute website teardown.

The Good

• Incredible on-brand and on-product focus. Zero distractions, no confusing menus, and a clear call-to-action.

• Wide range of payment options displayed everywhere … in the side menu, on the product page, and during checkout.

• Prolific use of graphic trust badges to achieve solid risk reversal.

• These guys take social proof to the next level by encouraging all the “beautiful people” to post photos of themselves shaving … um, stuff. But it works.

The Bad

Poor use of ALT tags that not only hurt SEO but are not ADA compliant (lawyers LOVE to sue … it’s what they do).

The Ugly

Page Speed is TERRIBLE.

This is costing them a lot of business

and they might not even know it. On desktops, the site takes 4x longer than Best Practices and 3x longer above the cost-threshold. The site is not complicated and has relatively few images, so that’s not it. Nine requests simply failed to execute.

All the things slowing the site down are fixable

through proper formatting and relatively minor code tweaks (we do fixes like that all the time for Shopify sites) so there is no excuse. On mobile views, the numbers are even worse.

Sponsored

We Fix things Like This All the Time

If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done.

Tell us what you want to do, get a quote, and get it done

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