CheckoutWeekly/TaskHusky Curated Newsletter #2027

Less Annoying SMS Text Marketing Tips & Other Stuff 👈

July 21, 2020

Hello - 

Did you see that Shopify stock is over $1k per share again? I guess while we’re all in the trenches selling products and services, CEO Tobi LĂŒtke has got really good at selling stock. That’s OK though. We are all a part of that success. But it’s not just about the number of online stores. The pandemic has accelerated the shift to eCommerce faster than anyone predicted.

, but things have not tapered off that much. Not at all. Everyone is talking about “the new normal” and it turns out that that means shopping with clicks without hitting the bricks. And normally by now, there are TONS of pundits predicting holiday sales figures already. But, given the 
 well, shall we just say “unique” nature of 2020, very few are making any guesses. But we did see that 

 an overall retail decline, but an >18% increase for us internet monkeys.

Here are this week’s top stories.

Happy Selling,

Zachary

Sponsored

If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done. 

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Top Shopify Stories of the Week

So, is that a phone in your pocket or are you just glad to see me? Turns out that warm vibration is just the latest in mobile marketing — SMS Text Marketing. It is still new enough that the conversion rates are good. Out pals at Privy wrote up a how-to guide to using a text campaign to launch a new product. 

OMG! If U R need 411 on SMS, LMK!

Sure, all that texting Leetspeak might make you think that you’re all hip with what the Millennials are up to when they’re typing the digits, but it’s actually pretty lame and just won’t fly for business. Let Klaviyo give you some pointers.

When you are just getting started, there are a LOT of things to think about. Especially when it comes to marketing. Shopify created a checklist to get you on the way to your first sale.

We’ve said it before and we’ll say it a bazillion-million times: Email is still THE #1 King of eCommerce Marketing and will be for the foreseeable future — especially this holiday season. And you can make those emails convert better with segmentation. Here are some ideas from PracticalEcommerce.

We haven’t posted Gary Vee content in a while, and this short 6-minute podcast got our attention. Gary says WAY too many businesses worry about getting rich too quick instead of building a real business. We agree, so give this a listen.

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