CheckoutWeekly/TaskHusky Curated Newsletter #2026

eCommerce Time Distortion Is a Real Thing ⏰

July 14, 2020

Hello -

Have you noticed how time gets all distorted? During the first month of the pandemic it seemed like time was standing still. It felt like April took six months to roll by. Then by the end of May it felt like things were kind of normal-ish. June zipped by like a NASCAR race and now … holy freak’in mackerel … we are now half-way through July!

What the heck happened?

. Time itself doesn’t change of course — well, unless you’re in a Marvel superhero film and need to plug up some plot holes. But our emotions change how fast we perceive time to pass. And that fluid perception of time passing is a wicked mistress. As entrepreneurs, we have to always be on our guard because — no matter how we “feel” — if we lose track of the calendar and due dates the business can go south fast. Speaking of which, I found this

. You’re welcome.

Here are this week’s top stories.

Happy Selling,

Zachary

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If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done.

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Top Shopify Stories of the Week

That is one LONG title. I’ve asked my content team to offer them some points on writing concise headlines and titles. But the content in this edition of the eCommerce Fastlane podcast is good stuff. They cram a lot into 23 minutes.

Do you do Affiliate Marketing for your eCommerce site? It’s not for everyone. But it can be a great way to get new customers. My 2-cents is that it works best when you have decent margins and/or are good at generating repeat sales. Check it out.

Gosh-darn we all have a love-hate relationship with SEO. But we can’t escape it. Every little thing helps and having consistent keywords that map well to content and headings is solid advice. Practical Ecommerce shares their thoughts on the matter.

We totally get it. If you have a compelling story to tell it can be a powerful part of your brand. My marketing team has helped a few Shopify merchants refine their stories to get more success. So give this article a read and find what applies to you. But remember the first rule of marketing … your story has to be TRUE.

It’s the Dark Lord Mark Zuckerberg's internet and we all have to work in it. If you have a consumer product, Instagram needs to be a part of your strategy. While The Zucks is buying islands and sitting in the dark stroking a white Persian cat, we need to post ads. Here are some Best Practices.

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