CheckoutWeekly/TaskHusky Curated Newsletter #2023

Super-Really-Hugely More Important 🔥

June 23, 2020

Hello -

Many businesses live and die based on Google Shopping Ads and Facebook Ads. Some spend thousands per day to drive traffic. What happens if your account gets banned or the algorithm changes? It could leave your business dark overnight. YIKES!

I always recommend having at least three marketing channels driving business. This includes using the power of SEO. While it takes 6 - 12 months to rank in many cases, it’s a great driver of traffic and another way to protect your business from the unknown.

Have you had a chance to play with the

? It is a powerful tool for keyword research and SEO. It also is pretty expensive. There is a limited trial that can get you some time to check it out.

If you want to learn more about SEO, you can also check out the

. White Board Fridays are a favorite of mine.

Here are this week’s top Shopify stories.

Happy Selling,

Zachary

Sponsored

If you need help making Shopify website tweaks or fixing those little nagging things on your Shopify store, let’s get stuff done.

.

Top Shopify Stories of the Week

Diagnosed cases are up a bit, but things are looking up economically. The market is still reeling from the crisis. Here are the latest updated insights from Klaviyo worth knowing about.

Privy continues their “Best Shopify Stores” series. This time the focus is on drink brands and

some of these stores are gorgeous

. Privy did some solid work here with real examples, great screen captures, and solid commentary.

I am always worried that somewhere there is a great pizza that I have not tried yet. That is called FOMO — Fear Of Missing Out. It’s a powerful motivation for conversions. If you can generate FOMO on your pages you will sell more. PracticalEcommerce gives us some advice.

The content folks at eCommerceFuel discovered the content writer at Last Bottle Wines. We really like this guy. He talks about how his secret to success is not having a passion for marketing, but a passion for something else that is

super-really-hugely more important

than that.

ROAS = “Return On Ad Spend.” This guy says that this metric is bull-cr … ahem, bovine poop. He spends a few thousand words convincing us that we should be focusing on ROMI — Return On Marking Investment and tells us the difference.

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