Big Four - Don't Waste Money

If the site is good to start, small tweaks and tests won't get the big returns you want. Think "Big Four."

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 Hello  -

The hot-shot digital marketing managers at the largest eCommerce sites spend tens and hundreds of thousands of dollars each year on site testing to tweak their designs. Things like calls to action, site navigation, and new BUY NOW buttons. But the data is in and – most of the time – all that effort doesn’t accomplish anything at all.  We dove back into the best data available to date, and the evidence is clear as can be. Once you have a solid eCommerce site, there are four BIG movers of Revenue Per Visitor (RPV) – everything else comes in far behind. 

The "Big Four"

• Scarcity

• Urgency

• Social Proof

• Recommendations

And there is a bonus method to leverage up all four of them. 

No guess work or empty opinions. Real data from 2 billion online customer journeys tell the tale. You can read all about it in this post, “The ‘Big Four’ – Don’t Waste Money on Your eCommerce Site.” The results seem to surprise a lot of folks … even the pros. Thanks for reading.

Regards,Oreo