52% of Visitors View This Page!

52% of Visitors View This Page...

Hello -

I hope you made some new fans over the past couple of weeks using the tips I've been sending you. I want you to keep capturing that customer love and one of the best ways to do that is with your About Us page. Statistically speaking it's one of the most visited pages on a site.

If your page begins with, "Here are our milestones and this is what we believe," then it's boring.I can almost guarantee you it's easy to make your About Us page a sensation.

You might be surprised how much more impressed your customers are with the real you. An About Us page that they love and remember will get them talking to others about you. Which is really one of the goals of your page... right?

Bring your own character and unique personality to your brand's story. Add in the human element and measure the effects it has on your page's analytics. You're going to be shocked and stoked with the improvements.

Knocking off the rough edges of your About Us page will make it shine like a gem.

7 Steps to Capture Their Attention!

Forget your business side: Be you
Straight talk: Use quick, short punching sentences
Opinions Count: Add client testimonials with images
Facts: Give them stats on client satisfaction, awards, growth and products
Dump the classic content: Add memorable images, video and infographics
Tell your story: Make it human, unexpected and unique
Always Give Thanks: Customers become loyal brand allies who refer business

I love

Gathre's About Us page

. It engages me visually with video and keeps me interested with a genuine personal story about the product and the brand's journey.

It's that easy to share your company's unique character and to charm your customers with your brand. You work hard on your marketing. Make it work better with an About Us page that's golden not dull.

Kind Regards,

Zachary